In retrospect the entire idea of Uber seems obvious – the ability to hail a cab with your smartphone seems like the ideal use case for the mobile phone. I have to believe the idea came up countless times among the leadership and management of cab companies. Yet, not a single cab company in the world managed to do it. There are probably countless reasons for this, but the fact remains the same. If you’re not thinking about how technology can create new value for your customers, then someone else will.
If you don’t lead, someone else will